Digital Marketing & SEO

What To Avoid in SEO

If you’re a small business owner, then you know how important it is to get the word out about your products and services. Just how can you do that? The answer is SEO Company Louisville.


SEO, also known as search engine optimization, is a set of tools and techniques applied to a website to improve its ranking on search engines. That sounds complicated but don’t worry – this post will guide you through the steps involved in SEO so that even a novice can apply them properly. So, let’s get started with the things to avoid in SEO while promoting your SEO Company Louisville.


1. Don’t forget your regular maintenance


First and foremost, don’t neglect your regular maintenance! A website is like an expensive car – it requires maintenance to keep it in good shape. A website needs to be updated regularly to have the best SEO results, especially if you want it to rank well in search engine rankings for a specific keyword or topic.


If you don’t update your site regularly, then you may be jeopardizing your SEO efforts – and the SEO consultant you hire may have to worry about the maintenance part as well. Through proper updates, you can achieve higher search engine rankings for a specific keyword or topic. In addition, when a website is updated regularly, it retains better visitor traffic. This is essential because visitors provide links to these sites which increase awareness and natural search engine ranking as well.


2. Not Using Google Analytics Data


There has been a lot of debate surrounding Google Analytics and the opinions of the media and public are mixed. The truth is that every business should be using Google Analytics, regardless of size or industry. But it’s easy to see why it’s so hard for SEO Company Louisville owners to get started with Google Analytics.


Google AdWords Remarketing lets you add conversions, such as lead pages and phone calls, to your Google AdWords account. With these data, you can uncover the exact reason people aren’t converting on your website. There is no better way to get the data necessary to increase conversions than by adding AdWords remarketing tags.


3. Not Using an External Link Audit Tool


When it comes to SEO, you need external links that point to your SEO Company Louisville website. But, did you know that you can’t control how other websites link to yours? To be able to control this, make use of external link auditing tools. These tools allow you to check which sites link to yours and which don’t. You can then ask the sites that don’t link to yours to urgently do so.


4. Say No To Duplicate Content


You can’t control what other websites or blogs say about your website. But you can control these external links by using duplicate content-detection tools to check your site. Why? Because duplicate content is a big problem that can hurt your search engine ranking results.


When you have too many pages with similar content on the same page, search engines use that as a signal that the page has little value. Without having overlapping text or irrelevant keywords and phrases, every page will receive less priority on the search engine results pages (SERPs). Don’t make the mistake of having more than one blog post with the same content on your website. This will signal search engine spiders that you want to trick them into indexing the same content on multiple pages.


5. Forgetting About Mobile SEO


It’s important to create a mobile-friendly site and if you don’t, then you risk losing out on a huge portion of your audience. This is especially true among Generation Y and Z, who have grown up using their smartphones for almost everything.


To be able to get high search engine rankings for a specific keyword or topic, it’s best to make sure your SEO Company Louisville site is mobile-friendly. This can be done through the use of responsive designs. By creating a website with a flexible layout, you can reach more people. If you don’t have your site optimized for mobile devices, then you’re missing out on an estimated 23% of all internet traffic.


6. Avoid Keyword Stuffing


Keyword stuffing is another popular SEO technique that should be avoided. It’s also called clumping or keyword spamming, and it involves the insertion of multiple keywords or phrases into a piece of content. Even though this technique has been used for years, it’s still not good practice.


This is because search engines have become smart enough to identify keyword stuffing and they will penalize you accordingly. 

7. Not Optimizing Your Keywords


Keyword optimization is incredibly important for any SEO Company in Louisville. In fact, not optimizing your keywords will prevent you from getting traffic from search engines. You should always pay attention to which keywords people use to search for your products or services. This is the vital first step when it comes to keyword optimization. Then, you need to have the keywords in the best positions possible on your website so that search engine spiders can easily find them and rank your website higher in the SERPs.


8. Defaulted Meta Descriptions and Tags


If you’re using WordPress, then you’re probably familiar with the meta description and tags. These are two important tools that help search engines identify your page. The meta description is found in the <head> tag of your page, while the <meta> tag is placed right before your title tag. What makes these descriptions so important is that they provide a snippet of text to be shown on SERPs when you click on a specific link. This description is used to communicate the specific content to any visitor who might be on the results page.


To get good search engine rankings, you need to start optimizing your meta descriptions and tags for the SEO Company Louisville’s site. This can be done through the use of SEO consultants or you can also do it yourself by choosing a free SEO plugin for WordPress. You don’t have to worry about doing this because there are plenty of plugins that make it easy for you.


9. No Site Maps 


Site maps are an essential tool that helps search engines find important pages on your website. When you use a site map, it will make the search engines aware of which pages on your website are most important and what content belongs on each page. This is helpful because it will improve the SERPs for each of those pages.


So make sure that you have sitemaps for every page that you have and include the links to all pages in your sitemap file. This will improve your rankings as well as traffic to your SEO Company Louisville website.


10. No Use of Alt Tags


Alt tags are essential for any website that has images in it. Search engines use them to determine whether the image is relevant to the content on your site or not. If you ever see an image without the alt tag in it, this might indicate that the image is of an unrelated topic and so it shouldn’t be included in your search engine results pages (SERPs). Even text with alt tags still doesn’t pass the SEO test, but it appears on SERPs.


So, why would you not use alt tags? Because it’s an SEO no-no. This is because alt tags are useful for your website. After all, they allow you to have SEO-friendly images. Using alt tags will improve the SERPs for your image and the text that it contains. If this sounds like something you’d want to do, then go ahead and use it on your website.


11. Lack of Multimedia Content


The use of multimedia content is a great way to increase your traffic and improve your SEO Company Louisville rankings. You can do this by organizing the content on your site so that it includes images, videos, and other types of media. This type of content is known as rich media, and it’s incredibly important for a website because it will improve its search engine ranking results.


But make sure that you only use multi-media when appropriate. This is because technology has progressed considerably over the last few years and there’s just too much of it to be able to include it all. But if you want to use some, then make sure that you choose your content wisely.


12. Poorly Optimized Images


One of the most important aspects of search engine optimization is your photos. If you want your website’s images to be linked to relevant websites, then you must optimize them for SEO purposes as well. Otherwise, visitors won’t know about your images and they’ll never visit your site again. When optimizing your images, you should use alt tags so that people can easily find them on other websites.


There are a few other things that you can do, such as include your main keyword in your image’s filename. Also, keep in mind that search engines love high-quality images so make sure you use images that are high resolution. In addition, you should use relevant names for your images. These will help the search engine spiders to find them easily and they’ll also help visitors to find the right images when they arrive on your site. Once someone views the image on your SEO Company Louisville website, they’ll then be able to visit other websites or social media platforms where they might share it with their friends or followers.




Search engines are designed to promote your SEO Company Louisville website by making it rank higher in the SERPs. Without Google’s help, you might never get those top-ranking results. Hopefully, you’ve learned some new and useful information that will help your website gain more visitors and increase traffic to your website. 


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