An effective poster should have a good measure of text and image, it should be placed in the right place to attract the attention of the passing community and convey the intended message quickly and effectively. We’ve all seen posters, poorly placed, crowded on the street, haven’t we? It doesn’t matter if your poster is an Indian election or just an ad for sale in your garage, the basics are still the same. According to top graphic design companies, people usually do not look at the poster for more than 1 minute and you will be lucky if they actually stop reading so, in order to attract more attention than a second glance, you will need to make your poster look attractive and lower your message. People will not have the time or patience to read anything long in that 1 line.
Does logo of company needed in the poster?
It is also important that your poster shows a picture of the company you want to be considered. For example, if the poster is for your business you will want it to look professional and have a high-quality spirit, if the poster is to advertise a charity you may want it printed on recycled paper.
Things to be done while designing poster
- Pass your message without going into too much detail.
- Have a clear, crisp and clean design. Clutter in the poster is a bad habit.
- Do not use jargon. Always keep your tongue simple.
- Be attractive and alluring.
- It can be read at a distance of at least 3 meters.
Posting the content of your poster remembers your audience.
You need to ask yourself some questions before writing a pen on a piece of paper.
- Who do I want to reach?
- What message do you want to convey to them?
1) Find your audience.
- Do you want to attract people from the local area and/or remote?
- How old is your audience and is it educated?
2) Explain what you want your audience to REALLY do after reading your poster.
- Take the phone?
- Take a piece of paper with more details?
- Just learn something new?
- Buy something?
- Do they give of their time to help the needy?
If you have answers to these questions, you need to edit the information that will be passed on to your poster. Make a solid outline, present your ideas clearly and put them in the right order. At this point start thinking about your language, remember not to use jargon and keep it simple. Choose the keywords you need to get into your message properly. Next, you should carefully choose the pictures that exemplify your message well. Consider a stock photography website to ensure that your image quality is good if you do not have the resources to create your own images with high quality. Finally, decide on an interesting topic. This is very important as it will no doubt be the first thing people will read.
Designing of Poster
Once you are in a place where you have determined your intended audience and planned what information to go for, you are ready to think about the actual design of the poster. The type and size of paper you will need, colors and layout. You will need to specify which font and font size to use as well as background colors and other images you would like to post. You should try to use a simple, easy-to-read font, preferably not an italic and try not to use too many fonts as this confuses and irritates the reader. Choose a couple and stick to those. Make sure the text is large enough to be visible when moving at least 3 meters. Seventy-two or more points equals a good size for your title, then just work down to size from there. Top graphic design companies always follow the rule of thumb that is one-third rule – two-thirds. One-third of the page should be left blank with white space and two-thirds should be text and images.
Printing Of Poster
If you have your poster completed at the time you are happy, it is time to take the file to a retailer or use the online poster printing service. If you are going to literally take your poster file to your local commercial printers, call them first and check if their software is compatible with the software you used to design your poster. It is also a good idea to print a copy using your home printer and provide both a poster file and a printout of what you expect your poster to look like when it is printed. Ask for advice on your printer type and paper size to use. They will explain that location, location and climate will play a major role in determining stock and paper quality. Lastly, keep in mind that most printers have a turnaround time of at least 24 hours so make sure you leave enough time when working on deadlines.
Here are the top 7 things you should NOT do when designing a poster.
- Forget getting someone to learn design
- Use too many fonts
- Forget the title or heading
- Add more text and image to your poster. Remember one third , 2 thirds.
- Use jargon.
- brightly colored letters on a black or blue background.
- Font size smaller than 24 points under any circumstances.
