CRO metrics you should be monitoring in Analytics
- Bounce Rate
The bounce rate is the first metric to assess on a landing page or website. The site’s overall bounce rate can tell us how long users spend on the page before leaving. To measure the bounce rate on each page, we can break it down by specific pages.
The metric we tend to start with in the evaluation process is bounce rate. The bounce rate of a site can tell you how long users are staying before clicking off and exiting. It can also be broken down into specific web pages to measure individual bounce rate as opposed to overall. This would tell you when customers click on a page and leave on the same page.
The following report examines device performance. Our main finding is that we should concentrate on mobile users. We have so many mobile users that these metrics will undoubtedly be useful in developing a CRO strategy and testing structure.
- Pages per Visit
This metric, along with the bounce rate and average session duration, could be easily analyzed. The user may visit more pages if the session lasts longer. The pages per session may be low if the bounce rate is high. We want to improve the user experience by increasing conversion rates. If users aren’t visiting enough pages to fill out our form or buy a product, we want to improve the experience.
- New vs. Returning
Analyzing our audience types is the next metric we’ll look into. By separating the audience into new vs. returning visitors, we can get a better understanding of how audience types affect performance.
- Time on Site
The average session duration is the second metric to consider. This metric tells us how long our visitors are actually staying on our site and tells us a story. While spending too much time on the site isn’t always a bad thing, the session duration, when combined with other user testing findings, could help tell a bigger story.
- In-Page Analytics
This is an add-on that you can use on your pages to track activity on the specific page you’re looking at. This is a tool to use if you don’t have heat mapping technologies set up on your site to see where visitors are clicking and what links they’re clicking.
- Site Speed
When we use Analytics to measure site speed, we can do so for the entire site or for specific pages. We can pinpoint what is causing the site’s speed metrics to be reduced by breaking it down page by page and focusing solely on that page.
The Acquisition Overview section of Analytics is another tool we can use. This information could also reveal which types of visitors convert at a higher rate, as well as which types of visitors do not convert at all.
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About the Author- GauravDigital is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses, an institute known for its best & affordable digital marketing training in Delhi.