Digital Marketing & SEO

12 Tactics for Ranking Higher in Google Search Results


Google is a search engine, Ranking Higher and as such its primary goal is to provide people with the most accurate and relevant results possible. Sadly, this means that many websites will never be found unless they rank highly in Google’s search listings.

And with over 1 billion searches per day on Google alone, there are plenty of competitors for your website to beat. While you can’t do much about how well other sites perform in their SEO (search engine optimization) efforts, you can make sure yours ranks high by following these 12 tactics:

1. Make sure your website is mobile-friendly

With more people using their smartphones and tablets to access the internet, it’s important that your website is responsive and looks good on all devices. Google has started penalizing websites that aren’t mobile-friendly, so make sure your site passes the Google Mobile Friendly Test.

2. Publish high-quality content

Google rewards websites that publish high-quality content with higher rankings. So, if you want to rank higher in search results, you need to produce great content that people will want to read.

3. Optimize your website for keywords

Make sure you target the right keywords for your website and optimize your pages for those keywords. This will help Google associate your site with the keywords you are targeting.

4. Make use of header tags

Header tags make your content easier to read and give Google clear signals about what each section of text is about. Use h1 for your website name, h2-h6 to highlight important pieces of information within your articles, and make sure you include a strong call-to-action in your h2 or h3 header tag.

5. Link out to authority sites

Link out to high quality websites that you want Google to think are relevant to yours. By linking out to other trusted sites, you are sending a signal to Google that these websites are worth associating with yours. You can also this impact by ensuring that the websites you link to are also linking back to you.

6. Use social media to promote your content

Social media can be a great way to promote your content and get it in front of more people. Share your articles on Twitter, Facebook, and LinkedIn, and make use of hashtags to help them reach a wider audience.

7. Get involved in the online community

Participate in online discussions and forums related to your industry, and leave comments on other blogs. The more involved you are in the online community, the more likely it is that Google will see you as an authority on the topic.

8. Optimize your website for speed

Your website loading time is a key factor Google takes into account when ranking websites. Make sure you optimize your website for speed, How to create Wikipedia page in SharePoint and use a tool like PageSpeed Insights to find out where you can make improvements.

9. Use Google Webmaster Tools

Google Webmaster Tools is a free tool that gives you insights into how Google sees your website. By using Webmaster Tools, you can identify problems with your website that are preventing it from ranking higher in search results.

10. Add structured data to your website

Structured data is a way of adding extra information to your website that helps Google understand what your content is about. By adding structured data to your website, you can help improve your search engine rankings and make it easier for people to find your content.

11. Get links from high-quality websites

One of the most important factors in ranking higher in Google search results is getting links from high-quality websites. The more links you have from trusted sites, the higher your site will rank.

12. Monitor your online reputation

Google takes into account the online reputation of a website when ranking it in search results. Make sure you keep an eye on what people are saying about you online and take action to resolve bad reviews and comments.


In this blog post, we’ve provided 12 tactics to help you rank higher in Google search results. From using keyword-rich content to getting involved in the online community, these tips will give your website a competitive edge when it comes to SEO. If you think there are other strategies that should be included on this list, let us know! We love hearing from our readers and would enjoy hearing from you too. Which of these tips have helped you increase rankings or traffic?

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