With every passing day, businesses are striving to get digitize as ever. Every business owner wants to embrace the change of cyberspace more than ever. With the internet revolutionizing the way we interact with each other, it has completely transformed how we shop.
The eCommerce industry is gaining recognition at an enormous pace with every passing day. The growing use of the internet and our dependability on it has led to the emergence of eCommerce in the digital world.
Most people are now opting to buy online from eCommerce stores. Thus, businesses are investing more and more in e-stores.
Startups are targeting smartphone users and are investing in mobile application development. They are developing custom mobile apps from top mobile app development companies. If you run a company, then you should have an idea about the eCommerce platforms.
To optimize your eCommerce store, here are some tools using which you can fix your sales funnel, bring more traffic to your eCommerce store and get start with your very own online shopping platform.
Website Tools
Ecommerce tools vary in type and functions; you will find different kinds of tools in the eCommerce fraternity. From website building plugins to optimizers and marketing tools. Here are three of the best eCommerce website management tools that will help you manage your eCommerce store.
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Shopify
Shopify is valuable for those business people with insignificant specialized abilities and no assets to employ a designer. It is a completely facilitated eCommerce arrangement, secure and versatile, and with huge loads of highlights, an omnichannel with responsive checkout.
It is one of the greatest web-based business marks that offer different value bundles dependent on the advancement phases of your business, including new companies. You can get devices for brand showcasing, set up your store on eBay and Amazon, and all the more all from one dashboard.
Shopify is one web-based business application for new companies that offers advantageous arrangements, quick stacking speed, and secure installment entryways. It gives you the devices you really want, from picking an area name, sending off a site, transporting reconciliation, and that’s only the tip of the iceberg. You can perform different errands, including adding stock, customization, installment, and expense settings, and more in negligible time.
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WooCommerce
It is a WordPress plugin that offers a variety of features comes with modular analytics that is a perfect fit for fast-moving businesses. & is a free plugin that is available on purchase.
WooCommerce is a perfect platform for hassle-free integration of your eCommerce business with WordPress. However, keep note that adding too many plugins will affect the speed of the website.
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PrestaShop
PrestaShop is a completely free eCommerce platform that is on par with WooCommerce and Shopify & has a variety of features that are value enriched for an unpaid platform.
This platform is compatible with40 different languages which give you the liberty to run your store in different countries across the globe and attract different people.
Marketing Tools
Once you are done building your website, & is time to upscale it by starting marketing your eCommerce platform. You can build your customer base by leveraging these marketing tools.
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Mail Chimp
To get start, you need to create your email list once you start your marketing strategy. Managing a ton of emails can be difficult one day, but that’s what MailChimp can help with. An e-commerce application can help you increase traffic to your site through email marketing. & is an automated tool equipped with customizable templates, partitioning features, and more. It is one of the leading e-commerce tools for e-commerce companies. From startups to established companies, they have access to their functions, including an analytically demanding backend.
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User Testing
The user experience and how your audience interacts with your site is an important part of optimizing your eCommerce store for unique UI / UX. User testing is an eCommerce application that provides insight into the target market, its response to the store and the web. Captures global audience responses that match your target market parameters in the form of live videos that show user responses on your site or mobile app. The advantage of the platform is that you can receive uncensored responses from around the world in a short time.
In addition, you can also customize the questions that your target audience asks.
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Active Campaign
Active Campaign is another e-commerce marketing platform that gives you the opportunity to launch a campaign or email marketing. The user interface is minimal, but the platform allows updates and changes based on user suggestions. It has accurate analysis to help you organize the resulting data. It is also a free platform, but there are several paid plans based on the contacts in your list and your user accounts. For one price, you can also see what the Campaign will look like on different devices, including smartphones and browsers.
Analytics Tools
Analytics tools help you understand if your marketing tools are working or not. It gives you the power to analyze your actions and learn from your mistakes. Analytics tools also help you identify if there is any leak in your sales funnel. Here is some analytics tool that you can use to boost your eCommerce sales.
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VWO
With thermal and click maps, the Visual Website Optimizer is one of the analytical tools that goes beyond traditional analytical methods. Temperature maps can show how your visitors navigate your site, where they spend most of their time, and where they are going. If you know how your users use your site, it will be easier to optimize UI / UX in your design. In addition, the platform integrates with other e-commerce platforms and allows you to analyze, edit and target your campaigns.
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Optimizely
Optimize with sequential testing of analytical functions. It is a powerful tool to help you evaluate your performance. Within the platform, you will find five tools for e-commerce and one tool for television. Pricing is usually offer, and a free trial is also offer so you can use the tool before you begin.
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Neatly
It is not enough to know how to create a website; you also need to organize. Great to help you plan your days, track and organize project goals. It also provides an overview to improve your marketing strategies, and you can monitor your KPIs on the dashboard. In addition, the tool can work with other e-commerce platforms, including Shopify, MailChimp, PayPal and Google Analytics. It has a lifetime membership fee, but with some paid features, it’s virtually free. It is notice that the platform limits the number of companies that can access Neatly at one time.
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Google Analytics
Google Analytics is one of the most common tools for analyzing e-commerce businesses. It can help you increase conversions on PPC ads, optimize site design, site content, and more. It is a free platform that also offers training for beginners. In addition, you can track visitor behavior and understand how your target audience navigates the web.
Create a mobile application for e-commerce!
Many other e-commerce applications offer analytics and business tools to help you manage day-to-day logistics, operations and analyze your site’s performance.
These tools can help you find design flaws in your site, improve user experience, and assess how good your marketing strategies are. Using these platforms will ensure the long-term success of your startup.
So are you ready to start a business?
